Men's Self-Care & Wellness Imagery Sourcing

Collaboration with Getty Images

For a long time, self-care and wellness imagery have followed a very familiar script. When you open an editorial article on wellness, you almost always see the same visuals, soft light, calm interiors, and women performing rituals that have come to define what care is supposed to look like. But as we reviewed content with editors, it became clear that this narrative wasn't telling the whole story.

Men and transgender men were largely missing from these visual conversations. Not absent — just rarely shown in ways that felt human, relatable, or editorial. The imagery that did exist often leaned clinical or overly staged, leaving little room for nuance or identification.

Rather than retrofitting existing stock, we approached the work through an inclusivity-first lens. Together with editors, we outlined what was missing and what felt needed: quieter moments of self-care, everyday rituals, and images that communicated confidence, ease, and presence without exaggeration.

That conversation led to a partnership with Getty Images. We worked closely with their team and contributors to create clear, intentional briefs focused on original photography and thoughtful representation. The goal wasn't to create a new trend, but to expand the visual language — allowing men and transgender men to be seen in self-care spaces with the same depth and dignity long afforded to others.

The result is a body of imagery designed to support editorial storytelling in a way that feels inclusive, contemporary, and genuinely human.